I have consulted with Gerald Cason on his Links Choice brand since the early 90's. In 2001 Links Choice merged with Garland McMillian & Sons and the brand really took off. In 2008 I joined the company full time to help take the brand to the number 2 golf ball recycler world wide. Here you will find examples of the progression of the branding of Links Choice Recycled and Refinished Golf Balls. Like many small companies there is no budget for a fully staffed graphics and marketing department, all the work you see here, including the copywriting is my own. My goal over the last few years has been to raise the quality of the packaging and promotional materials to surpass that of Link Choice's larger competitors. Keeping in mind the consistent branding needed to keep the consumer secure and comfortable knowing the quality of the product only changes for the better.
Click through the images below to see the progress over the last few years.